A group of sketches from an ideation session for an conference App

Ideation

This is where I try to bring together all parts of the projects when possible. Stakeholders, users, project managers, devs, analysts, etc. If not possible at least I try my best to related the research into ideas. For me sketching is essential and depending on budget I may even create every deliverable in sketch form. I really like to use and try out techniques like De Bono lateral thinking or thinking hats which I believe bring out the best concepts…brainstorming sessions can do so much…

There’s one thing I’m a firm believer and that is that a fundamental concept is essential for a real creative work and ideas. Not only this makes the stakeholder feel being part of the process, If the concept is strong everything comes “easy” from there on.

Random crazy thougths

storyboard

Part of a storyboard