Research is usually accompanied by a set of deliverables regarding the project structure. Even if the project doesn’t ask for it, I usually take the initiative and try to form some structure up.

I organize information and hierarchies via card sorting, and other tools. I always try to get an explicit “Who, Why, What, How, When”. I then create a scheme to show strong points, weaknesses, answers to the 5 questions and with the SEO and Copy team define how to put out a message that creates value for the final user and/or client.

I also structure briefings based on research and create site maps and interaction flows as deliverables and then with the engineering team and project manager we go through with the specification.

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