Structure

Research is usually accompanied by a set of deliverables regarding the project structure. Even if the project doesn’t ask for it, I usually take the initiative and try to form some structure up.

I organize information and hierarchies via card sorting, and other tools. I always try to get an explicit “Who, Why, What, How, When”. I then create a scheme to show strong points, weaknesses, answers to the 5 questions and with the SEO and Copy team define how to put out a message that creates value for the final user and/or client.

I also structure briefings based on research and create site maps and interaction flows as deliverables and then with the engineering team and project manager we go through with the specification.

App Style guides